роздрібна торгівля

A study has been conducted on the problems of sustainable development arising from the concept of achieving a balanced combination of economic growth, social progress, and environmental protection using the example of the modern development of retail trade. It has been established that the linear econ- omy model, which is based on the paradigm of consumption dominance, has led to the depletion of natural resources, environmental pollution, and climate change and does not meet the modern demands of society due to its negative socio-economic effects.

It was established that the main factors that contributed to the growth of express delivery services demand in Ukraine are the development of the Internet in Ukraine and the increase of its users, the decrease in the free time of Ukrainians, the desire to optimize it, and the growth of retail trade. The main companies that provide express delivery services include "Nova Poshta", "Ukrposhta", Meest, Justin, Delivery Auto, Epicenter, and Kasta.

The article deals with the main features and trends of financial management development of wholesale and retail trade enterprises. The comparative dynamics of wholesale trade and retail trade in Ukraine and factors that adversely affect the development of enterprises are analyzed. The main stimulating and restraining factors influencing the development of the wholesale and retail market are investigated.

The article proved that retail acting as deactivator of risks and threats to social and economic security. Researched approaches to defining the essence of retail. The content of the innovation imperative of retail development. Selected the innovation component in the structure of the socio-economic security of retail. Systematized and visualized exposure levels of innovation component of security of company, corporate network, region / sector and the state. Researched the best practice in innovation in the retail in the world.