SEO-оптимізація | Academic Journals and Conferences

Key Digital Marketing Trends for Nonprofits in 2025

The strategic importance of digital marketing for nonprofit organizations (NPOs) in 2025 is emphasized in this article. It is examined how success in a dynamic digital environment depends not only on the social mission but also on the ability to understand online audiences, leverage emerging technologies, and adapt to evolving trends and threats. Current industry reports, expert forecasts, and marketing publications have been analyzed to systematize knowledge about the future of digital marketing in the nonprofit sector.

RESEARCH OF THE ORGANIC TRAFFIC OPTIMIZATION SYSTEM FOR E-COMMERCE PLATFORMS USING LARGE LANGUAGE MODELS

The paper explores the use of large language models (LLM) to optimize SEO processes to increase organic traffic for e-commerce platforms. The possibilities of scalable adaptation of large content volumes to the requirements of search algorithms using tools built on the basis of LLM are considered. A comparative analysis of the effectiveness of new automated SEO optimization methods and traditional manual tuning approaches is conducted using the example of an e-commerce platform with a wide range of products and a high level of traffic.

Development Trends and Competitive Market Structure of Pulp and Paper Products in Ukraine

Options of use of cardboard and paper packaging for goods and meeting the population's needs in hygiene products depends on the development of the pulp and paper products market.