socialization

The article deals with the basic aspects of personnel assessment of the industrial enterprise on the principles of marketing; the role of the marketing approach in determining the value of an mployee in the labor market, and the formation of a modern and potentially viable competencies of personnel is emphasized; the importance of the social aspect ofpersonnel efficiency assessment in terms of the spread of socio humanistic trends is underlined.

The article deals with the social aspects of the personnel motivation in accordance with the current trends of humanization of the economic life and intellectualization of the society. The role of socialization as a motivational policy factor is described. The main tasks of the enterprise social policy are studied and  motivational tools are proposed.