соціальна сфера

The social journalism objectives which are realized in the process of the mediation of social reality improve the variety of models of media actions. Through it, in the informational circuit are putted materials which model a civil perception of the reality, induce to citizens the feeling of an ownership and the participation in social life, suggest the possible solutions for solving the problems, and generate the optimal conditions for free implication of citizens in public dialog etc.

The nature of such concepts as «a social sphere» and «a social infrastructure» is investigated. The analysis of conditions and processes of investing fixed capital into the social sphere of Ukraine is done. Based on the analysis, the main objectives and the expected results of the social sphere fixed capital modernization are identified. The qualitative criteria of the modernization efficiency are outlined.