The article describes the main stages of the mechanism for managing a company's foreign economic activity based on the principles of sustainable development. The research is based on an analysis of the scientific works of domestic and foreign scientists, as well as on the practice of managing the foreign economic activity of international and Ukrainian companies.
The role of information and communication management in the strategic management of the organization is to ensure the effective collection, analysis and dissemination of information to achieve strategic goals. This area of management plays a critical role in the formulation and implementation of strategies because it allows the management of the organization to have access to important data to make informed decisions.
The article examines and studies the essence of competitiveness and the choice of an effective competitive strategy in various literary sources, scientific studies, and current regulations. According to the literature, all authors emphasize that for an enterprise to operate effectively in a competitive industry, it is necessary to have its own competitiveness strategy, which is formed as an action plan for obtaining a sustainable competitive position.