туристична діяльність

The article outlines the problems that exist in the tourism industry. The main problems
in the modern system of organization of tourism in Ukraine are as follows: lack of an extensive
system of information support activities of the industry; insufficiently effective use of the
Internet to inform tourists; low quality tourist services; insufficient organizational provision of
tourists at crossing borders; low level of advertising on tourist activities and the presence of
violations in the provision of services to tourists.

The objectives of this article are to determine the essence and structure of the institutional environment, as well as to study its impact on the formation and activities of recreation and tourism in Ukraine.

The article reveals the essence of the institutional environment from different points of view. The formal and informal institutions are defined and their role is highlighted. Considerable attention is paid to the analysis of normative legal acts and state electronic resources of a number of foreign countries.