The article outlines the problems that exist in the tourism industry. The main problems
in the modern system of organization of tourism in Ukraine are as follows: lack of an extensive
system of information support activities of the industry; insufficiently effective use of the
Internet to inform tourists; low quality tourist services; insufficient organizational provision of
tourists at crossing borders; low level of advertising on tourist activities and the presence of
violations in the provision of services to tourists.
In the conclusions, the authors proposed a number of proposals to address the
shortcomings in the tourism industry. These proposals concern the strengthening of the
information provision of the tourism industry, periodic effective analysis of the state of affairs
in the industry, the development of long-term programs, to ensure the activities of the industry
and increase its funding.
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