The purpose of the work is to develop a single comprehensive system that will helpto overcome the consequences of the COVID-19 pandemic impact on the soft skills of the personnel potential of Ukraine.
The article studies risks and problems which businesses face in the pandemic and war conditions. The need to transform business processes based on their organizing and structuring has been substantiated. It is recommended to concentrate on those processes that make up the chain of created value: customer interaction business processes; business processes that have a great impact on the business income; business processes providing valuable processes to the enterprise; and cross-functional business processes that require coordination.
Trends in the development of modern markets, such as the globalization, the growing importance of product quality, price and customer satisfaction, the increasing importance of sustainable relationships with consumers, the growing importance of the degree of application of new information and communication technologies and the COVID-19 pandemic have significantly influenced the development of new organizational forms of enterprise management. In this regard, the question of the impact of telecommuting on relationships and interpersonal networks within organizations has become relevant.