In modern Internet media, the function of searching for material by the words used in the title is added to its the nominal, informational, appellate, and advertising functions; often the headline is the only read element of the publication. News headlines create a kind of media picture of the world.
The heading in the media plays a special role, as it is not just an element of the material submitted to the publication, but also a reflection of the basic idea of the journalistic text. With the right title you can attract the attention of potential readers, intrigue, interest. However, a poorly written headline to important and interesting information can make the material unnoticed by readers. Thus using manipulative influence on the audience is used with the help of headings, because very often potential recipients make conclusions about the whole publication by the title itself.