засоби масової інформації.

The article describes the peculiarities of infotainment penetration into news journalism of TV channels: «1+1», «STB», «ICTV» (on the example of programs: «TSN», «Vikna-nowyny», «Facty.  Informaciynyi vypusk»). Infotainment as a multifaceted means of filling the television air, a multifunctional aspect of mass and interpersonal communication is considered. Efficiency is achieved by working on certain schemes, as shown in this paper. 

The covering of scientific controversy is considered as the specifics of scientific journalism. The author considers controversy of the subjects of media texts on science as one of the important ways to highlight the conflicts in journalistic materials. Effective presentation of scientific controversial information in the media serves as a reserve and an instrument for 23 the development and support of interest in science, promotion of scientific knowledge among the general public, and increasing of scientific media literacy.