The author clarified the concept of “medical service” identified the characteristics and features of medical services. Define the role and place of health services in the health system. It is proved that an important condition for the development of medical services market in Ukraine is strengthening the innovation capacity of the health system. Argued that the medical service lies in the specific activities of the medical staff for the implementation of specific measures for the prevention, diagnosis, treatment, administrative, management and other actions aimed at maintaining, strengthening, improving, reproduction of individual and community health.
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