The article examines the legal challenges associated with the development of the metaverse as a new digital environment, which fundamentally changes the way people interact with information, space and law. In the context of the formation of digital space, which is now characterized by immersiveness and interactivity, there is an urgent need to rethink traditional legal doctrines and new regulatory approaches. The emphasis is placed on theoretical and legal aspects of jurisdiction, liability and enforcement of human rights in virtual worlds, in particular, with regard to the transformation of the concepts of corporeality, subjectivity and privacy. The metaverse, which integrates elements of augmented, virtual and mixed reality, creates new forms of legal relations that are not covered by traditional approaches to regulation. The paper examines the extent to which existing national and international legal mechanisms are able to ensure adequate protection of the rights and freedoms of users who participate in digital interactions, in particular through their avatars. The author substantiates the relevance of developing e-jurisdiction and the possibility of forming a model criminal code of the metaverse which would regulate the issue of liability for virtual offenses. The study is based on systemic-structural, comparative legal, formal legal and prognostic methods, which allowed us to reveal the problem both in the context of human rights and through the prism of digital public space. The dialectical method was used to analyze contradictions, system analysis was used to study the subject of research as a holistic structure, and forecasting was used to predict future challenges. It is concluded that without a clear understanding of the legal status of digital personalities, the principles of jurisdiction in the metaverse, and the mechanisms for exercising responsibility, it is impossible to effectively protect the rights of users. This work aims to contribute to the formation of a comprehensive understanding of the legal aspects of the metaverse and to serve as a basis for further research and development of regulations aimed at ensuring the stable and lawful functioning of virtual worlds with due regard for the protection of fundamental human rights. The author emphasizes the need to form an interdisciplinary approach to the regulation of the metaverse as a space of a new reality in which the main value - human beings and their dignity – is preserved.
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