In this article author makes overview of the research of the world-famous companies in
the field of advertising and marketing, in which the trends of using Internet marketing tools in
the modern dynamic environment analyze is made. Search engine optimization, paid
advertising, content marketing, email distribution, and promotion on social networks were
considered in this article. It has been pointed out that content marketing plays an increasingly
important role in the functioning of each tool, and also represents an independent tool for
supplying key information to the potential client on the Internet resource. Based on the
conducted review, the conclusions and recommendations for the using of Internet marketing
tools in the future period are developed. It is important to note the practical orientation of the
article, which is provided through the analysis of numerous literary sources of internet
marketing practitioners.
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32. Small Businesses Are So-So About Social, eMarketer, Retrieved from: https://www.emarketer.com/Article/Small-Businesses-So-So-About-Social/10...
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