In the article traces the major problems of managing diversity activities at the enterprise level and singled management. The factors that determine the effective management and proposed an innovative approach in managing the diversity of the enterprise.
1. Dozhanskyy I. Z. Management potential of the enterprise: tutorial / Dolzhanskyy І. Z., Zagorna Т. О., Udalykh О. О., Gerasymenko I. M., Rashchupkina V. M. – K.: Center of educational literature, 2006. – 362 p.
2. Klivets p. g Strategy of the company: Textbook. manual. – M: Akademvydav, 2007. – 320 p.
3. Korinko PPM and Control analysis of activity of subjects of managing in conditions of diversification: theory, methodology, organization: Avtoref. dis. On getting the PhD degree of Econ. Sciences: special 08.00.09 – accounting, analysis, audit (by economic activities) / М. D. К orinko. – Kiev, 2008. – 36 p.
4. К uzmin O.. Management of competitiveness of enterprises: theoretical foundations, problems and applied aspects // Competitiveness: problems of science and practice: a Monograph. / AU Kuzmin and others. Agricultural: ID” ИНЖЭК” 2006. – 248 с.
5. Мalenkov Y. A. The need for a new system of strategic planning in the Russian economy” // the Issuer. Material facts, events, actions. Unified informational and analytical provision of industry and enterprise of the North-West region of RF, 2006. – N45(176).
6. МyshenkoА. P. Strategic management: tutorial. / MyshenkoА. P.-Dnepropetrovsk, 2003. – 250 с.
7. Radieva M. M. Process of strategic management of a diversified company / NN. Radeva // Academic review. – 2004. – №1. – P.54–60.
8. Thompson A. A. Strategic management: the Art of design and implement development strategies: textbook for universities / A. A. Thompson A. J. Strickland, translated from English. Ed. Zaitseva L. G., M. I. Sokolova. – M: Banks and exchanges: UNITY, 1998. – 576 p.
9. Shishkin V. A. Management, diversification of business / V. A. Shishkin // State and the regions; series: Economics and entrepreneurship. – 2006. – №4. – С .399–401.