The purpose of the studyis to systematize the oretical approaches and develop a conceptual-methodological framework for managing investment support for business development under crisis conditions,including wartime contexts.
Design/methodology/approach– to achieve the objectives of the study, methods of strategic management and a systems approach were employed. It has been shown that business investment activity in Ukraine during the war is under strong pressure from a range of negative factors, among which the most dominant are military-political uncertainty, the destruction of production and transport infrastructure, a decline in domestic demand, financial and currency instability, and capital outflow.
Findings– This highlights the urgency of substantiating effective solutions (both at the enterprise level and at the level of authorities responsible for shaping and developing the characteristics of the business investment environment in Ukraine) capable of activating investment activity in enterprises. At the same time, it is important to consider conditionally favorable factors, such as active financial and technical support from Ukraine’s international partners, which not only strengthens macroeconomic stability but also creates prerequisites for the implementation of large infrastructure projects. The post-war reconstruction potential is also significant, which will stimulate investment demand in construction, energy, transport, the agricultural sector, and the service industry. Additionally, the state is gradually implementing institutional reforms aimed at deregulating business, reducing tax burdens, supporting relocated enterprises, and developing public-private partnerships.
Practical implications– Consequently, the subjects responsible for implementing policy in the analyzed area are: (1) the management of business entities and (2) specialized government and public administration bodies. Regarding the subjects of the second group, the most problematic aspects of forming a favorable investment climate in Ukraine during the war are inconsistent regulatory policies, weak institutional protection of investors’ rights, complicated access to tax and financial incentives, and insufficient transparency of the information environment. These factors significantly limit business activity and investment decisions, creating a high level of uncertainty. To stimulate investment activity, it is necessary to stabilize regulatory conditions, strengthen institutional support mechanisms, and ensure access to reliable information, which will increase investor confidence and contribute to economic development even under crisis conditions. Considering the proposed recommendations, it can be concluded that effective investment support for the development of domestic business in crisis conditions requires a comprehensive approach that includes both internal managerial actions by enterprises and external support from the state. At the same time, the effectiveness of investment activities largely depends on a favorable institutional environment created by governmental structures. Stability in regulatory policy, protection of investor rights, development of financial and tax support programs for businesses, as well as transparency and accessibility of information for investors, create conditions for building trust and stimulating active investment.
Originality/value– the scientific novelty of the research results lies in the fact that methodological and applied solutions for harmonizing state and corporate policies to improve investment support and the investment environment for business development in times of crisis have been further developed.
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