The article considers an approach to detecting fake news in the digital environment through text analysis using machine learning and natural language processing methods. The proposed method is based on a hybrid text representation combining frequency features (TF-IDF) and contextual embeddings obtained using the IBM Granite model. A complete data processing cycle was developed, covering the stages of exploratory analysis (EDA), text preprocessing and tokenization, forming vector representations, training a logistic regression model, and obtaining key metrics. The main stages of text preprocessing included converting all characters to lowercase, removing URLs and HTML tags, cleaning from non-letter characters and excess spaces, eliminating duplicates to avoid re-training, and unifying the values of specific fields. A combination of TF-IDF with contextual embeddings was used to vectorize the cleaned texts, which allowed the model to simultaneously consider the statistical significance of terms and their semantic context within the messages. The constructed logistic regression model combined with a hybrid representation of text data demonstrated high efficiency, achieving an overall accuracy of 82 % and balanced F1-measure values for the “true” and “fake” classes. An analysis of TF-IDF feature weights based on logistic regression coefficients was applied to identify the most relevant terms. The study showed that the model tends to associate truthful information with Ukrainian-language, neutral vocabulary, while texts with signs of disinformation often contain Russian- language elements characteristic of propaganda or manipulative messages. Further research will be
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