This article provides with the information about the evolving Polish media landscape, with a particular focus on its coverage of Ukrainian matters. Drawing on a multidisciplinary approach, the study examines the trends, challenges, and perspectives that shape Polish media narratives in the context of geopolitical proximity and historical ties between Poland and Ukraine. The analysis incorporates content analysis of major Polish media outlets, audience studies, and comparative assessments of traditional and digital media.
Key findings highlight a significant increase in Ukrainian-related coverage following Russia's invasion in 2022, with many outlets introducing dedicated sections to address the war, refugee crisis, and humanitarian aid. The research also underscores the role of media framing, government influence, and audience engagement in shaping public discourse. Furthermore, the study explores the impact of digital media, the representation of Ukrainian voices, and the implications for cross-border narratives and cultural integration.
The findings contribute to academic discussions on media representation, international relations, and the dynamic interplay between media and migration in shaping public opinion. In the article it is concluded that the media market in Poland is quite ambiguous. On the one hand, it is characterized by global trends: a decrease in the number and circulation of printed publications, the creation of online counterparts, an increase in interest and demand for Internet media; on the other hand, the phenomenon of the leading Polish media being owned by foreign companies is quite atypical. Obviously, this has its advantages and disadvantages. Nevertheless, as of today, there are media in Poland that can be called independent of the government.
- Datareportal. (2022). Digital 2022: Poland [Online resource]. Retrieved from: https://datareportal.com/ reports/digital-2022-poland
- Dzierżyńska-Mielczarek, J. (2017) Zmiany na rynku prasowym w Polsce pod wpływem nowych technologii i Internetu // Rocznik historii prasy Polskiej. Kielce: Instytut Dziennikarstwa i Informacji Uniwersytet Jana Kochanowskiego, p. 28.
- International Press Institute. (2022). Poland: Veto of «lex-TVN» a victory for media freedom [Online resource]. Retrieved from: https://ipi.media/poland-veto-of-lex-tvn-a-victory-for-media-freedom/
- Kasińska-Metryka, A., Pałka-Suchojad, K. (2023). Old front lines of new wars. The role of the media as a carrier of information about the war in Ukraine. In War in Ukraine. media and emotions (pp. 9–19). Cham: Springer Nature Switzerland.
- Kim.gov.pl. (2022, July 5). Telewizor wciąż najpopularniejszym urządzeniem do odbioru mediów [Online resource]. Retrieved from: https://kim.gov.pl/2022/07/05/telewizor-wciaz-najpopularniejszym-urzadze... odbioru-mediow/
- Leśniczak, R. (2023). Inwazja Rosji na Ukrainę w polskich dziennikach opinii Rzeczpospolita i Gazeta Wyborcza. Zeszyty Prasoznawcze, (4 (256)), 43–64.
- Łukasik-Turecka, A. (2023). Disinformation in the Polish Media Space in the First Year of Russia’s Full- Scale Aggression Against Ukraine. Przegląd Strategiczny, 13(16), 251–260.
- Majtas, K. (2024). Rozwaga czy egoizm? – Ogólnopolski protest rolników na łamach «Rzeczpospolitej» i «Gazety Wyborczej». Łódzkie Studia Teologiczne, 33(3), 135–148.
- Placeabonament. (2023). Stacje radiowe, które możesz słuchać w ramach abonamentu radiowo- telewizyjnego w Polsce [Online resource]. Retrieved from: https://placeabonament.pl/stacje-radiowe/
- Reuters Institute for the Study of Journalism. (2022). Digital News Report 2022. [Online resource]. Retrieved from: https://reutersinstitute.politics.ox.ac.uk/digital-news-report/2022/inte...
- Rozbicka, R. (2014). Stosunki polsko-ukraińskie w publikacjach prasowych «Gazety Wyborczej» i «Rzeczpospolitej» w latach 1993–2005: ukraińska droga do NATO. Przegląd Wschodnioeuropejski, 5(2), 87–108.
- Senti One. (n. d.). 30 lat polskiego internetu [Online resource]. Retrieved from: https://sentione.com/ pl/zasoby/ebooki/historia-polskiego-internetu
- Stępniak, K. (2023). The image of Russia’s aggression against Ukraine on the front pages of «Rzeczpospolita» and «Gazeta Wyborcza» – an analysis of the framing of war photographs. Studia Medioznawcze, 24(4).
- Telewizja Polska (TVP). (n. d.). TVP [Online resource]. Retrieved from: https://www.tvp.pl/