war

The study found that the food service market was significantly affected by the covid restrictions and the war. In the latter case, we are talking about a decrease in the number of potential customers and their confidence in the future, an increase in the cost of energy and food, etc. In 2023, compared to 2022, it was actively developing, although it did not reach the indicators of 2021. However, in 2024, the situation worsened, and some establishments began to close.

The purpose of the study is to examine the essence, effectiveness, specifics and possibilities of using emotional marketing in a full-scale war, as well as to identify key emotional triggers that affect consumer behavior and brand competitiveness in crisis situations. The main factors of emotional influence, development trends and challenges facing companies in wartime are summarized.

Purpose – The article is devoted to the study of the post-war reconstruction of territorial communities. It is justified that the restoration of territorial communities should be started now, and not wait for the end of the war. The challenges faced by communities in the face of a full-scale invasion are analyzed. Factors affecting the stability of territorial communities, in particular the involvement of local residents, their willingness to participate in solving community problems, were studied.

The article analyses the impact of the war in Ukraine, which has been ongoing since 2014, on the constitutional rights of citizens and the legal system of the state. The armed conflict, especially after Russia’s full-scale invasion in 2022, has led to massive violations of human rights, such as the right to life, freedom of movement and security. 

As a result of globalization processes, information about products, firms is distributed through websites, social networks, chats, platforms, etc. Every year, the number of involved users of the Internet and social networks grows, as people increasingly prefer digital sources of information in contrast to traditional ones. Digitalization processes in the world are intensifying, so digital marketing today is a promising direction of product promotion, clearly oriented to the target audience. It provides fast twoway ‘seller-buyer’ communication, deep analysis of consumers.

Existentialism is considered as the “past” philosophical trend and lifestyle, the popularity and flowering of which falls on the 40s-70s of the XX century. Also, no one reads the works of existentialists and they fall like dust on library shelves. The peer-reviewed newest handbook on contemporary existentialism challenges these two statements and opens up new ways of existential thinking in the XXI century. Its sections impress with the novelty of the subjects of existential reflection: from methodologies and technologies to the phenomenon of aging and disability.

Modern doctrinal approaches to the definition of the concepts of “state” and “statehood” are
debatable and sometimes controversial, which necessitates their clarification in view of the existing global
and local trends.
It is suggested that “statehood” is broader than the concept of “state”. The former is associated
with independence, state sovereignty, the existence of state and municipal authorities, a system of legal
norms and their international recognition. The main characteristics of statehood include the national self-

This research delves into the intricacies of industrial park development and warehouse logistics in Ukraine, focusing on the challenges and opportunities arising in the aftermath of a full-scale invasion. It provides a comprehensive analysis of the existing landscape of industrial parks within Ukraine in 2023, encompassing their geographical distribution, developmental status, and financial capabilities.

The scientific article is devoted to the study of the activities of local self-government bodies during the period of martial law in ensuring the functioning of society, characterization of the concept, competence and features of local self-government bodies, and types of local self-government bodies. The article examines the scientific and regulatory approaches to defining the most important functions of local authorities, in particular, ensuring the constitutional rights and security of citizens.

Over the course of two years of full-scale war, numerous studies demonstrate that a portion of Ukraine’s population still maintains an interest in Russian-language musical products. This has a particularly negative impact on the consciousness of such citizens and supports the armed aggression of the Russian Federation. Through the monetization of music streaming on various platforms, funds flow into Russia’s budget, which it then uses to purchase weapons for its war against Ukraine. Music is enjoyed by different generations of people, regardless of age, status, or nationality.