SOCIO-CULTURAL CONCEPTS OF CIVIC-PROFESSIONAL NEW MEDIA OF POLAND AND UKRAINE (WITH THE EXAMPLE OF THE ELECTRONIC VERSION OF THE POLISH MAGAZINE «NEW POLAND» AND THE WEB-PROJECT OF THE NEWSPAPER «DAY» – «UKRAINE INCOGNITA»)

Yuliana Lavrysh

Each of us who uses any of the gadget types wears an entire information matrix in his pocket, which can be accessed through a touch of the display. The network encourages us to keep the whole world on the tips of our own fingers. At the same time, the presence of a gadget in a pocket allows us to capture those events that appear important, and then place on the relevant web resources. That is, besides the ability to have information, the network allows us to be the latest creators of content. In light of the changes taking place in the modern world media system, another interesting phrase appears in journalistic vocabulary - civil journalism. The phenomenon is absolutely new and not sufficiently studied, is in a state of constant development, as, after all, the entire information matrix. However, civilian journalism or citizen journalism is often a platform for creating web resources, it is coherent with the rhythm of social events in certain countries. Civic journalism has many motives: firstly, the functioning and development of the Web 2.0 system, and secondly, cooperation with traditional mass media, content offerings; Third, such a direction of media work is one of the key conditions for the creation of a civil society, where society offers, discusses, criticizes, and, ultimately, creates a new information paradigm. Today we can name the following forms of civil journalism: acanthians / groups / pages in social networks, videos / photos on YouTube platforms or Instagram, creation of separate web resources (for example, Ukrainian samples - "Maidan" or "Highway" site), separate sections - columns on socio-political sites, blogging. It is important that today professional web resources often involve platforms for the creative realization of citizens, in particular the expression of their socio-political position. The focus of our research is the electronic version of the "New Poland" edition and the "Ukraine Incognita" web-based project of the Day newspaper.

Web resources

socio-political concepts

1. Zdorovega V. Theory and methodology of journalistic creativity: Textbook. 3rd form. – Lviv: PAIS, 2008. – 276 s.

2. Kostenko L. The humanitarian aura of the nation, or defect of the main mirror. – K.: View. House «KM Academy», 2003.

3. Krymskyy S. Calls for spirituality of the twenty-first century. – K.: View. House «KM Academy», 2005. – 32 s.

4. Lylio T. World-wide journalism: A manual. – Lviv: PAIS, 2010. – 152 s.

5. Los Y. Publicism and Trends in the World: Teach. manual for higher education. shut up III-IV quarter of accreditation. In 2 hours: Ch.1. – Lviv: Publishing Center named after Ivan Franko, 2007. 376 p.

6. Pakhlovskaya Oksana. Two Europeans // Day. – December 18, 2009.

7. Space of freedom: Ukraine on the edges of the Parisian «Culture» / arranged by Bohumil Berdychovsky. – The magazine «Criticism», 2005. – 526 p.

8. Klaus Zecznak. Polska i Rosja. Dwie drogi w dziejach Europy. – See Powszechna, Warszawa. – 783 s.

Internet sources:

1. Volosyuk Leszek. The pope reads «Teddy bearer» [Electronic resource] / Leszek Volosyuk // New Poland. – Mode of access: http://www.novpol.ru/index.php?id=394.

2. Galushko Cyril «Skrypnyk v. Artem: Powerless form of Donetsk separatism» [Electronic resource] / Kirill Galushko // Ukraine Incognita. – Mode of access: http://incognita.day.kiev.ua/nepotribna-vladi-forma-doneczkogo-separatizmu.html.

3. Galchinsky Anatoliy «Pereyaslav Agreement of 1654: Historical Lessons for the Ukrainian People» [Electronic resource] / Anatoliy Galchinsky // Ukraine Incognita. – Mode of access: http://incognita.day.kiev.ua/pereyaslavska-ugoda-1654-roku .html.

4. Garameque Bronislaw With Russia at one table. [Electronic resource] / Bronislav Haramek // New Poland. – Mode of access: http://www.novpol.ru/index.php?id=312.

5. The catastrophe [Electronic resource] // New Poland. – Mode of access: http://www.novpol.ru/index.php?id=1300.

6. Kuprienko Alexander «Ukrainian Society and the Holocaust» [Electronic resource] / Alexander Kuprienko // Ukraine Incognita. – Mode of access: http://incognita.day.kiev.ua/ukrayinske-suspilstvo-i-golokost.html.

7. Osadchuk Bogdan. «Elder brother», «daughter» or «mother» [Electronic resource] / Bogdan Osadchuk // New Poland. – Mode of access: http://www.novpol.ru/index.php?id=49.

8. Udovik Sergiy «On finding the state» [Electronic resource] / Sergei Udovik. – Mode of access: http://incognita.day.kiev.ua/pro-znaxodzhennya-derzhavi.html