Recycling – principal tendency of environmental marketing development in Ukraine


Kosar N.S., Kuzjo N.E., Sokil Ju.R.

The essence of recycling process and characteristics of its participants are exposed in this article. Examples of advanced technologies designed to optimize the process of collecting and recycling, as well as operating Ukrainian recycling enterprises are shown. The European experience of recycling processes is covered and the example of the concept of environmental marketing adaptation of Ukrainian enterprises to ensure an effective system of waste alteration is suggested.