Scale of Ukrainian business to the European market
Based on the analysis of information sources on business scaling, the enterprises were classified by size and, in turn, by the type of activity of the enterprise. The strategies of business scaling to international markets and the selection of scaling variations by content were taken into account, and in turn, the following were identified: franchising, branches, subsidiaries, outsourcing, and joint venture. The next step was to study the strategies of successful Ukrainian companies that have entered foreign markets.