Abstract — the interpretation of the concept of “knowledge-intensive services” by domestic and foreign specialists is considered. The content of the category has been clarified. Data on exports of knowledge-intensive services in Ukraine and the G7 countries in recent years have been studied. The analysis and comparison of structural shares of knowledge-intensive services in the total export of the country is carried out. Data on the number of employees in the field of knowledge-intensive services were studied.
The article is devoted to the study of modern management technologies in ensuring the competitiveness of the enterprise. A thorough study of theoretical positions and approaches to determining the technology and factors influencing the success of its implementation was conducted. The classification of innovative management decisions is generalized, which includes implementation, training, consulting, transfer and engineering, audit.
Article is dedicated to solve difficulties concerning establishment of the communication system providing compatible work conditions for territorially separated project team members and problems, which occur during the cooperation process between associates of development team.
During the process of problem solving following solutions were proposed. Specified type of communication, remote communication. The classification system of remote communication, which further was used as the basis model of communication system for IT companies’ usage.
The article justifies the feasibility of multi-channel marketing tool in activities of companies that provide logistics services. Specifies the meaning of multi-channel marketing and the scope of its use, generalizing multi-channel marketing tools. Particular attention is paid to the determination and substantiation of the leading role of contact personnel of logistics enterprises in establishing and maintaining of communication with all parties to create customer value chain of logistic services.