Запропоновано новий підхід до формування аудиторії веб-форуму за допомогою технічних засобів, які надають користувачам мережі Інтернет соціальні мережі. Запропонований підхід дає змогу збільшувати кількісні та якісні характеристики аудиторії веб-форуму та може використовуватися в завданнях покращання позицій веб- форуму в глобальній інформаційній системі World Wide Web.
Society always tries to be as informed as possible, especially if it concerns the political sphere. In the pre-election period, when the level of political activity increases, the information space becomes the field of their power struggle. The media have always been a kind of reference point in choosing the political sympathies of the addressees, and the content of the media shaped the attitude of these addressees toward reality. Since the public's responsibility for its political choices is high, the audience must always identify political advertising in any form.
The article is devoted to the study of popular global news telegram-channels, their impact on society, and the identification of advantages and disadvantages of this media format. The article examines prominent news channels such as The New York Times, BBC News, The Guardian, CNN and Reuters. Their features and differences are analyzed, the positive and negative aspects of using Telegram channels to receive news and information are described.
Mass media have undergone significant changes during the global development of the Internet. Easy access to content creation and distribution, blogging, social networks encouraged the media to search for new forms and methods of communication with the audience. The most affected by the changes were traditional media, in particular newspapers, which were forced to reduce their circulation or go online entirely. However, this format also needs to be changed due to financial problems. One of the common mechanisms of functioning in global online media is paid content, the so-called paywall.
The specifics of visual electronic mass-media and their influence on public opinion formation are considered in the article. Thanks to their technical abilities visual electronic publications ensure so-called “presence effect” – recipient’s feeling of their involvement to what is happening on a TV screen, a monitor or a display and ability to empathize.
Over the years, experts from the Pylyp Orlyk Institute for Democracy (POID) have been conducting quantitative and qualitative monitoring of Ukraine's information space at the local level. By selecting certain regions, as well as print and online media in each of them, particular groups provide not only accounting and description of content – their task is to compare the results of regional newsrooms’ work.
A large part of television broadcasting today is filled by entertainment programs that are designed to relax and relieve stress in the viewer. Due to this, the interest of the audience in the format of entertainment programs not only remains unchanged, but is constantly growing. That is why programs of this genre have very high ratings. Such projects are relevant and are created in accordance with the social needs of the population. The following programs were analyzed: "Secular life with Kateryna Osadcha", "Changing a Woman", "Voice of the Country".
Information genres as a platform for journalistic research are considered. The development of information genres in modern socio-economic realities is analyzed. It is hypothesized that with the capitalization of journalism, the possibilities of interviews and its varieties are expanded. Both interviews and reporting in modern capitalized media complement each other and help to optimize the presentation of content.
Today, cultural issues should be one of the most popular among the viewers of the Ukrainian channels, because such programs affect the level of their education and culture in general. Modern globalization has determined the specifics of socio-cultural dynamics, and media play an important role in this process, demonstrating a channel of translation of the values and content of mass culture, whose stereotypes are widely disseminated in the socio-cultural space. Media in modern society have a significant impact on the formation of value orientations.
Modern media not only (such as radio, newspapers, television or online journalism), but also the full range of media (e.g. theater, music, exhibitions, cinema, drama, opera, visual arts etc.) promote narrative – interpretive both the journalist and the audience the contexts of the realities referred to in the journalistic presentation. But with the introduction of holistic systems of ideologically united mass media, the narrative is no longer characterized by the temporality or length of interpretations.