tourism

The article analyzes the potential, trends and prospects of the Lviv tourism market development. Тhe importance of service sphere to Western Ukraine is emphasized. It was determined that today tourism is one of the two priority areas for the city. The Competitiveness Strategy and the Plan of the Lviv tourist activities development for 2009-2015 were analyzed. The number of tourists visiting Lviv annually is recognized as the key indicator for tourism business.

The objective nature of recreation tours outside the city is discussed in the article. Specifics of creating demand for services of green tourism are characterized. 

The article has the form of an analytical review of new information technologies in tourism. The author presents the most important characteristics of the research made by leading specialists in e-tourism industry. The analysis of the impact of research works is made and a number of urgent problems in IT-oriented tourism sector are found.

Tourist route for the recreational area in the upper part of the river Dniester is designed. This tourist route, its characteristics and main tourist objects are combined with space image GeoEye.