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The scientific and applied problem of positioning the support objects (of software products’ comprehensive support) in relation to the relevant impact factors (within the existing polysubject environments of complex support) is considered in the context of a more global scientific and applied problem of automation and intellectualization of balancing the environments of software products’ comprehensive support. The object of the study is the process of multifactor positioning of the support object (of software products’ comprehensive support).

In dynamic and changing conditions of enterprise functioning, there is an objective necessity and constant need to respond to external environmental factors, since they set the course of market develop- ment, determine demand and new needs, which makes it advisable to form such a management system that will ensure potential development.

Impact factors, that are shaping the individualistic perception of the supported objects by the relevant subjects, who interact with them, directly or indirectly, are considered in this research. A form of impact factors’ (performing impact on the supported software complexes) representation has been studied and proposed.