Current State and Development Trends of Heritage and Cultural Tourism in Ukraine and the Eu: a Comparative Aspect
The study aims to analyze the current state and development trends of heritage and cul- tural tourism in Ukraine compared to EU countries by substantiating the significance of UNESCO World Heritage and museum infrastructure as key factors in developing heritage and cultural tourism. Additionally, the study formulates recommendations for improving Ukraine’s tourism policy based on the experience of leading European countries in the tourism sector.