marketing mix

The study found that the food service market was significantly affected by the covid restrictions and the war. In the latter case, we are talking about a decrease in the number of potential customers and their confidence in the future, an increase in the cost of energy and food, etc. In 2023, compared to 2022, it was actively developing, although it did not reach the indicators of 2021. However, in 2024, the situation worsened, and some establishments began to close.

А lot of foreign and Ukrainian scholars analyze role of nonprofit organizations in modern civil society. However, there is lack of literature about nonprofit organizations marketing in such developing countries as Ukraine. Marketing strategies and appropriate tools, that are the most commonly used in business sphere, in most cases, need to be adapted for using by nonprofits. We suggest NGO classification based on their spheres of influence. In particular, we suggest classifying them into such groups: professional, universal, charity and volunteer organizations.

The algorithm of development of multilevel marketing strategy for automobile companies to ensure the competitiveness of their products is proposed. The existing strategies are analyzed and the most effective methods fo r assessing the actual strategy are offered. An analysis of the previous studies labor market is done to determine the marketing strategy efficiency indicators. The current market trends are determined and potential obstacles to implementation of the developed multi-level strategy are identified.