The article reveals the essence of investment competition and presents research of macroenvironment of enterprises of construction industry. Proved that attracting investment in the development of the national economy stands pressing issue today, because investment activity and investment in the country is a basic factor in the development of all sectors and particularly capital intensive, that is, the construction industry.
The article highlights the importance of modernization of enterprises in the conditions of rapid scientific and technological progress and fierce competition in the domestic and foreign markets. It is shown that only entrepreneurs can effectively function that modernizes its material base, especially technological equipment. It impossible to apply the latest technology using the old and worn-out equipment.
An attempt is made to analyze and generalize the effect of main organizational and technical as well as economic factors which can accelerate increase of competitiveness of the industrial production potential of Ukraine. Their content and scope of influence in the dynamic conditions of scientific and technical progress acceleration and hard competition are described.