The article examines the current features of the functioning of American pharmaceutical transnational corporations (TNCs), which hold leading positions in the global market of medicines. The author analyzes the economic, scientific, technological and political factors that determine their dominant role in the healthcare sector.
The article considers theoretical, methodological, and practical aspects of management decision- making processes in enterprise pricing systems in the context of digital transformation of the economy, high competition, and market volatility. It is argued that effective pricing is a key factor in ensuring the profitability, competitiveness, financial stability and strategic position of an enterprise.
Purpose. Understanding the level of competition in markets is critical for managers in their decision-making process. The numerous methods available for assessing competition can complicate this process. This article aims to summarize the existing methods for evaluating competition and identify the relationships between their evaluation criteria.
Purpose. The purpose of the article is to analyze the state, competitiveness and development prospects of Ukrainian enterprises in the field of retail trade in light petroleum products on the domestic market. The main tasks of the research are: determination of the subject, object and subject of competition, criteria of competitiveness of gas station networks of Ukraine and their rating; calculation of the intensity of competition in the industry; characterization of the industry according to M. Porter's 5 forces of competition.
The article examines the essence of strategic management of human resources at the enterprise, carries out a theoretical generalization of key concepts and provisions, analyzes the key tasks, methods and functions of strategic management of human resources.
Purpose – The purpose of this study is to develop a strategy for improving the innovation of domestic industrial enterprises in modern conditions. The basis for solving this problem is a deep retrospective analysis of innovation in Ukraine in terms of investment sources and areas of expenditure on innovation of industrial enterprises.
This article considers theoretical aspects of public regulation of agrarian holdings’ activities in Ukraine through the methods of public regulation. The article examines the influence of the State on holding enterprises in the agrarian sector of Ukraine as on the object of regulation. The necessity of state support for holding enterprises has been scientifically substantiated.
With the convergence of national markets of individual countries and the revival of globalization processes, international competition is growing not only among producers of goods and services, but also among regions and countries. There are a significant number of approaches to the analysis and improvement of countries’ competitiveness. Given Ukraine’s European integration pass, we consider the EU countries to be a key benchmark for its development.
The influence of various factors on consumer behaviour, controlled and uncontrolled by the firm, is characterized. Describing that all elements of the marketing complex, which are controlled by the enterprise, have special influence on consumers decision to purchase goods.
There are many approaches to identifying, analyzing and enhancing competitiveness, which is a complex characteristic of regions, countries, industries, enterprises, and commodities. With prospects of Ukraine’s European integration, we consider the EU as a key benchmark for enhancing its global competitiveness.