personnel

Problem setting. The implementation of the European standards of life in Ukraine and the entrance of Ukraine into leading positions in the world, as defined by the “Ukraine – 2020” Sustainable Development Strategy, implies in the sphere of decentralization the departure from the centralized model of governance in the state, ensuring the capacity of local self-government and building an effective system of territorial organization of power in Ukraine, realization to the full extent of the provisions of the European Charter of Local Self-Government, the principles of subsidia

The article summarizes the theoretical ideas of scientists about nature of corporate culture. The main stages of its formation at the enterprise are determined. The importance of corporate culture in the enterprises management is substantiated. The influence of corporate culture on the labour activity motivation of the personnel at enterprises is considered.

The article focuses on the analysis of the sociomapping method used for modeling the personnel optimal behavior at the enterprise, as well as on the method efficiency evaluation within the framework of the conducted research. It is suggested to apply the sociomapping method for evaluating the efficiency of the enterprise corporate culture and for the analyzing the enterprise collective organizational behavior in general. The key benefits and drawbacks of the
sociomapping method application are considered within the framework of the enterprise social networks analysis.

The article highlights the importance of modernization of enterprises in the conditions of  rapid scientific and technological progress and fierce competition in the domestic and foreign markets. It is shown that only entrepreneurs can effectively function that modernizes its material base, especially technological equipment. It impossible to apply the latest technology using the old and worn-out equipment.

An attempt is made to analyze and generalize the effect of main organizational and technical as well as economic factors which can accelerate increase of competitiveness of the industrial production potential of Ukraine. Their content and scope of influence in the dynamic conditions of scientific and technical progress acceleration and hard competition are described.