personnel

Private enterprises in Ukraine face challenges in terms of joint business ownership, investment in digitalization, low demand due to the population’s income, and other challenges related to globalization and market instability. Management of innovation processes is an important factor in increasing the com- petitiveness of private enterprises in the context of the Russian-Ukrainian war and an unstable economy.

Purpose. The main trends and applied aspects of the formation of digital literacy of the personnel of communal enterprises in the field of health care in modern conditions are highlighted and recommendations for its improvement are provided.

Purpose – The purpose of the article is to investigate the peculiarities of the application of digital competences in the process of personnel management of enterprises and to substantiate their influence on socio-economic development of the state.

The article examines the essence of strategic management of human resources at the enterprise, carries out a theoretical generalization of key concepts and provisions, analyzes the key tasks, methods and functions of strategic management of human resources.

The main principles of the system of motivating the personnel of communal non-commercial enterprises in the field of health protection in modern conditions are determined and recommendations are provided for its improvement.

The article provides a definition of the term “motivation” and an overview of the motivation process. Following a summary of every source examined, the following conclusions can be made: By addressing all of an employee’s demands, motivation is a method that encourages staff to perform efficiently to accomplish goals.

The writers underlined the significance of researching motivational techniques and frameworks and the utilization of contemporary employee motivation theories and strategies in the context of strengthening global cooperation.

The subject of the research is theoretical and methodological issues of digitalization of the process of work of an HR manager with personnel and justification of the possibility of investing in digitalization of the enterprise.

Wartime requires decisive actions from the management of enterprises, such as: acceleration of managerial decision-making, flexibility of management style, improvement of communication processes, ensuring the safety of employees and their mental health, maintaining their productivity, etc. All this requires the development of new, adaptation of existing personnel management tools under force majeure conditions of operation.

The article reveals the problem of usage of favoritism, nepotism and cronyism in Ukraine in the process of political and administrative elite formation. The theoretical material, which contains information on the interpretation of definitions of “favoritism”, “nepotism”, “cronyism” and a list of power elite models, is presented. The most prevalent scientific views on the practicability of personnel selection based on family, close personal and other relationships are considered.

Problem setting. The implementation of the European standards of life in Ukraine and the entrance of Ukraine into leading positions in the world, as defined by the “Ukraine – 2020” Sustainable Development Strategy, implies in the sphere of decentralization the departure from the centralized model of governance in the state, ensuring the capacity of local self-government and building an effective system of territorial organization of power in Ukraine, realization to the full extent of the provisions of the European Charter of Local Self-Government, the principles of subsidia