In the article the essence of the definition of “identity” as a complex multi-faceted and multi-level structure, the meaning of which depends not only on the wealth of natural its premises, but also the depth and breadth of its entry into the mechanism of public relations, as well as the degree of social activity, reflecting sub of the object as individual. The researcher examined the defining idea of “individuality” in the philosophical and legal terms, the proposed methodological concept on the designated problems.
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