Social-culturological aspects of competition

: pp. 30 - 35
Lviv Polytechnic National University
Lviv Politechnic National University

The social-cultural aspects of competition are highlighted as consistent pattern of its evolution. The role of social capital and social values in the competitive environment is emphasized. The accent is made on the refocusing of the key functions of the competition towards socialization. The importance of the development of fair competition, the emerging of the contemporary ethical competencies and culture of market behavior are stressed. Generalized and analyzed theoretical assertions of the past and modern researchers have caused the hypothesis of this study, which consists in assumption about the inevitability and objectivity of the spread of socio-cultural trends in the economic space, influencing the formation of the main directions and concepts of competition, rethinking the nature of competition, its content characteristics and basic functions. The scientific validity of the theses, covered in the article, is based on such approaches: the necessity of transition from the paradigm of "competitive struggle" to the paradigm of development of fair competition is substantiated; it is argued that the functions of competition will be transformed with the processes of socialization of labor, the growth of the role of social capital and the value of human factor in economic processes; it is proved that in the conditions of the expansion of integration processes and the growth of cultural integration, competition is filled with new content and requires an adequate mechanism; the position has been developed to identify the factors, forms, and the main positive and negative aspects of competition. An important component of the researches is the emphasizing of the role of social values as a motivator, aimed at the ethical relationships forming in a competitive environment.

[1] Law of Ukraine "On Protection from Unfair Competition", Vidomosti Verkhovnoi rady Ukrainy, 1996, №36, st.164 zi zminamy №782-VIII (782-19) vid 12.11.2015, VVR, 2015, №15, st.473 [in Ukranian].

[2] Zhylinska, L.O. (2014). Rozrobka kompleksu zakhodiv shchodo pidvyshchennia konkurentospromozhnosti promyslovykh pidpryiemstv [Development of a Set of Measures to Improve the Competitiveness of Industrial Enterprises]. Derzhava ta rehiony. Seriia: Ekonomika ta pidpryiemstvo – State and regions. Series: Economics and Enterprise, 1, 73-80 [in Ukrainian].

[3] Kalinesku T. V., Antipov O. M., Kushal I. M. (2016). Stratehiia sotsialnoho rozvytku: mekhanizm pryiniattia rishen. [Strategy of Social Development of Decision-Making Mechanism].  Sievierodonetsk: SNU im. V. Dalia. [in Ukrainian].

[4] Yankovyi O. H. (Ed). (2013). Konkurentospromozhnist pidpryiemstva: otsinka rivnia ta napriamy pidvyshchennia..[Competitiveness of the enterprise: assessment of the level and directions of increase]. Odesa: Atlant. [in Ukrainian].

[5] Kuznietsova K. O. (2013). Konkurentospromozhnist pidpryiemstva na osnovi resursnoho potentsialu. [Competitiveness of the Enterprise on the Basis of Resource Potential]. Ekonomichnyi visnyk Natsionalnoho tekhnichnoho universytetu Ukrainy “Kyivskyi politekhnichnyi instytut” - Economic bulletin of the National Technical University of Ukraine "Kyiv Polytechnic Institute", 10, 219-223. [in Ukrainian].

[6] Melnyk Yu. M. (2014). Sotsialni stratehii konkurentospromozhnosti pidpryiemstv ahroprodovolchoi sfery. [Social Strategies for Competitiveness of Enterprises in the Agricultural Sector]. Naukovyi zhurnal “Ahrosvit” - Scientific Journal "Agrosvit", 7, 50-53. [in Ukrainian].

[7] Paryzkyi I. V. (2017). Konkurentospromozhnist natsionalnoi ekonomiky yak vyznachnyi kryterii innovatsiino-tekhnolohichnoho rozvytku ekonomiky Ukrainy. [Competitiveness of the National Economy as a Significant Criterion of Innovation and Technological Development of the Ukrainian Economy]. Ekonomika i derzhava. Naukovo-praktychnyi zhurnal - Economy and the state. Scientific and practical journal, 3, 47-50. [in Ukrainian].

[8] Semykina M. V. & Smirnov O. O. (2008). Konkurentospromozhnist personalu pidpryiemstva: teoriia i praktyka rehuliuvannia. [Competitiveness of the Personnel of the Enterprise: the Theory and Practice of Regulation] Kirovohrad: “KOD”. [in Ukrainian].

[9] Tarnavska N. I. (2008). Novitni proiavy  konkurentsii v suspilstvi, yake bazuietsia na znanniakh. [The Latest Manifestations of Competition in a Knowledge-Based Society]. Ekonomika Ukrainy - Ukraine Economy, 2, 4-16. [in Ukrainian].

[10] Shpylova B. O. (2014). Identyfikatsiia faktoriv konkurentospromozhnosti suchasnoho pidpryiemstva v protsesi formuvannia yoho konkurentnykh perevah. [Identification of the Factors of Competitiveness of a Modern Enterprise in the Process of Forming its Competitive Advantages].Investytsii: praktyka ta dosvid - Investments: Practice and Experience, 4, 58-61. [in Ukrainian].

[11] Zakharchyn H.M., Lyubomudrova N.P., Sobol S.B. (2016). Motivation and Evaluation of Personnel in Modern Challenging Environment. Economics, Entreprenership, Management, Vol.3, No.1, 31-34.

[12] Lyubomudrova N.P. (2016). Motyvatsiinyi mekhanizm formuvannia trudovoho potentsialu orhanizatsii v umovakh yevrointehratsii. [Motivational mechanism for forming the labor potential of the organization in the context of European integration]. Abstrects of papers’16: Economic Development Strategy in Terms of European Integration. (pp. 148-151). Kaunas, Lithuania. [in Ukrainian].

[13] Lyubomudrova N.P., Feshchur R.V. (2016). Motyvatsiinyi vplyv biznes-kultury na innovatsiinyi rozvytok pidpryiemstva. [Motivational Influence of Business Culture on Innovative Development of the Enterprise]. Abstrects of papers’16: Innovative Potential of Socio-Economic Systems: the Challenges of Global World. (pp. 140-142). Lisbon, Portugal. [in Ukrainian].