Blogs are a common occurrence on the Internet. Blogs are available not only on special platforms, on the Internet, as well as on social networks. Initially, blogs appeared on the Internet on special blogging platforms, and subsequently Internet media launched blogs on their pages. Blogs are popular among the audience, they expand the mass media audience on the Internet, as well as increase traffic. When social networks appeared and became popular, many bloggers switched to new types of media. 77 Significant segments of the Ukrainian blogosphere are journalistic blogs.
Problem .For all the undisputable good that mass media have afforded the society, they are as well known to be exploiting on a high scale the means of manipulation which results in the public being deceived or told half-truth, information distorted, an individual recipient misled. Elucidating the means and markers of manipulation in a media text constitutes a formidable problem of media linguistics. It cannot be otherwise because it is the nature of manipulation to hide the means of its impact.
The article reveals the history of formation, current state and peculiarities of the development of the Ukrainian blogosphere. The author analyzes the types of blogs and describes the source-study potential of the blogosphere for historical and cultural studies. The content of new online projects, which contains important information about contemporary history and culture, raises up-to-date historical and cultural issues.