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The study showed that at the present stage of development of information technology, portable devices account for more than half of all Internet traffic, and its consideration is mandatory in the process of promoting commercial Internet resources. Given that the authors have analyzed the main approaches to promotion in the article and showed that an important aspect of promotion is to support Mobile First technology.

A methodological basis for building a decision support system for the promotion of commercial online resources using social media technologies was developed by the authors in the article. An analysis of the features of search engine promotion using social networking technologies and services has been carried out, which revealed that, currently, the implementation of the latter requires the use of new approaches to promotion. An analysis of SMOs and SMMs promoted models was carried out, which allowed us to identify the main factors that are used to promote commercial online resources.

In the article, the authors have developed a methodological basis for building a decision support system in the area of promoting online resources using voice search technology. An analysis of the peculiarities of the search engine promotion of Internet resources using Voice Search SEO technology has been conducted. As a result, it has appeared that the introduction of mobile devices and the spread of broadband data networks to date require the application of new approaches to promoting Internet resources in order to optimize a special type of search - Voice Search SEO for them.