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In this scientific research, attention is paid to the functioning of the Ukrainian and Polish blogospheres.The popular science blogs of those blogospheres with the widest audience are considered. The problem is urgent, since blogs on various platforms are not only informative or entertaining, but also educational.It is already possible to receive educational, scientific and cognitive information from blogs. In fact, popular science blogs function as a relatively free educational resource that operates parallel to government and commercial institutions.

The social network Instagram has long gone beyond the entertainment platform where you can only share photos and short captions to them. Now it is a full-fledged resource for popularizing your own content and sharing it on other social platforms, in particular Facebook. Since its foundation in 2010, this social network regularly optimizes its functions, which simplifies the work for users. Today, every popular domestic media outlet, as well as many powerful persons of the state, is registered in Instagram and get things working well here.

The article analyzes the ways of influence of social networks on the formation and conduct of political PR-campaigns. Examples from the political sphere (election campaigns, initiatives), in particular Ukrainian and other foreign presidential and parliamentary elections, revealed the opportunities that Facebook, Telegram, Twitter, YouTube create in promoting a candidate, leader, ideas and opinions. Author blogs created on social networks can be an additional tool in a PR campaign.

Blogs are a common occurrence on the Internet. Blogs are available not only on special platforms, on the Internet, as well as on social networks. Initially, blogs appeared on the Internet on special blogging platforms, and subsequently Internet media launched blogs on their pages. Blogs are popular among the audience, they expand the mass media audience on the Internet, as well as increase traffic. When social networks appeared and became popular, many bloggers switched to new types of media. 77 Significant segments of the Ukrainian blogosphere are journalistic blogs.

Problem .For all the undisputable good that mass media have afforded the society, they are as well known to be exploiting on a high scale the means of manipulation which results in the public being deceived or told half-truth, information distorted, an individual recipient misled. Elucidating the means and markers of manipulation in a media text constitutes a formidable problem of media linguistics. It cannot be otherwise because it is the nature of manipulation to hide the means of its impact.

The article reveals the history of formation, current state and peculiarities of the development of the Ukrainian blogosphere. The author analyzes the types of blogs and describes the source-study potential of  the  blogosphere  for historical and cultural studies. The content of new online projects, which contains important information about contemporary history and culture, raises up-to-date historical and cultural issues.