Utilizing CRM and CDP Technologies for the Development of Effective Customer-Oriented Business Strategies
The article explores the role and practical application of Customer Relationship Management (CRM) systems and Customer Data Platforms (CDPs) in forming customer-centric business strategies in the context of digital transformation and increasing competition. Particular attention is paid to the struc- tural and functional differences between CRM and CDP, as well as their potential for synergistic integra- tion.