Integration of Ukraine's Retail Trade Into Sustainable Development Conditions
A study has been conducted on the problems of sustainable development arising from the concept of achieving a balanced combination of economic growth, social progress, and environmental protection using the example of the modern development of retail trade. It has been established that the linear econ- omy model, which is based on the paradigm of consumption dominance, has led to the depletion of natural resources, environmental pollution, and climate change and does not meet the modern demands of society due to its negative socio-economic effects.