Purpose. Today, global issues such as population growth, depletion of natural resources, deforestation, greenhouse gas emissions, and climate change show that existing methods of managing the economy are no longer effective and harm the environment. The solution to this problem is the transition to balanced sustainable development, in particular through the circular economy model, which is attracting more and more attention from scientists and practitioners. Thus, the purpose of the study is to develop proposals for enterprises as to adaptation of circular principles for sustainable development, in particular through adapting of EU countries’ experience.
Design/methodology/approach. Design of the study includes: clarification of the "circular economy" concept, its significance for enterprises in the context of sustainable development; analysis of implementation of circular principles by the EU countries, in particular in terms of the Covid-19 pandemic; providing recommendations to enterprises on the implementation of zero-waste technologies; formation of SWOT-analysis of the implementation of circular principles by Ukrainian enterprises; development of proposals to enterprises for adapting circular business models. The following research methods are used: analysis, synthesis, generalization, analogy, comparison, systematization, graphical methods of data display.
Findings. The countries of the European Union are global leaders in adapting the circular model, as they are not only intensively developing the legal framework for the transition to it, but also successfully applying its principles in practice. The given examples of the most successful EU companies can motivate the rest of the world, including Ukraine, on the way to circularity. Such results are quite obvious, because the EU countries have clear strategic priorities in this area, and accordingly, today the circular economy in the EU creates added value, jobs, investment inflows.
Thus, the authors clarified the essence and principles of the "circular economy" and its importance in the context of sustainable development, analyzed the implementation of circular principles and business models by EU countries, provided recommendations to enterprises on the implementation of waste-free (low-waste) technologies, performed a SWOT-analysis of the implementation of the principles of the circular economy by Ukrainian enterprises, as well as developed proposals for the development of circular business models.
Practical implications. The model of circular economy is useful for the environment, ecology, economic efficiency of companies and countries. Given the world experience, Ukrainian companies in the context of European integration and increasing uncertainty and complexity of the global environment must take into account and adopt the experience of EU companies in the field of circular economy, actively implement such principles and models for sustainable development. Adaptation of circular business models by enterprises is the basis for increasing the competitiveness and sustainable development not only of them, but also of industries, regions and countries as a whole. At the same time, both enterprises and the state in general need to focus their policies not on reducing costs, but on supporting strategic goals, in particular the goals of sustainable development.
Originality/value. The provided recommendations can be used by Ukrainian enterprises of various industries and sizes on the way to their sustainable development. It is worth noting that despite the described probable threats that may arise during the implementation of circular principles, Ukrainian enterprises and the country will receive a significant positive effect in the long run.
1. AMECO. Total consumption in EU in current prices. (2020). URL: https://dashboard.tech.ec.europa.eu/qs_digit_dashboard_mt/public/sense/a... analysis.
2. Circular Economy OVERVIEW. (2021). URL: https://www.eib.org/attachments/thematic/circular_economy_overview_2021_....
3. Circularity Gap. (2022). URL: https://www.circularity-gap.world/2022.
4. Ellen MacArthur Foundation. Circular economy and the Covid-19 recovery. (2020). URL: https://www.ellenmacarthurfoundation.org/assets/downloads/The-circular-e....
5. Jiao W., Boons F. (2014).Toward a research agenda for policy intervention and facilitation to enhance industrial symbiosis based on a comprehensive literature review. Journal of Cleaner Production, 15, pp. 14-25. DOI: 10.1016/j.jclepro.2013.12.050. https://doi.org/10.1016/j.jclepro.2013.12.050
6. Korhonen J., Nuur C., Feldmann A. (2018). Circular economy as an essentially contested concept. Journal of Cleaner Production, 175, pp.117-125. DOI: 10.1016/j.jclepro.2017.12.111.
https://doi.org/10.1016/j.jclepro.2017.12.111
7. McLeod F. et al. (2010). Developing innovative and more sustainable approaches to reverse logistics for the collection, recycling and disposal of waste products from urban centres: Literature review and identification of opportunities. URL: www. greenlogistics.org.
8. Reverse logistics. URL: http://www.greenlogistics.org/themesandoutputs/ wm10/index.htm.
9. Sauve S., Bernard S., Sloan P. (2016). Environmental sciences, sustainable development and circular economy: alternative concepts for transdisciplinary research. Environment, 11, pp. 48-56. DOI: 10.4236/ojpp.2019.92012.
https://doi.org/10.1016/j.envdev.2015.09.002
10. Starostka-Patyk M. (2010). Reverse logistics processes in industrial waste management as an element of sustainable development. Annales Universitatis Apulensis Series Oeconomica, 12(2), pp. 698-707.
https://doi.org/10.29302/oeconomica.2010.12.2.22
11. The new model for consumer goods. URL: https://www.mckinsey.com/industries/consumer-packagedgoods/our-insights/....
12. Tukker A. (2015). Product services for a resource$efficient and circular economy - a review. Journal of Cleaner Production, 15, pp. 76-91. DOI: 10.1016/j.jclepro.2013.11.049.
https://doi.org/10.1016/j.jclepro.2013.11.049
13. World commission on environment and development. Our common future. (1987). London: Oxford University Press.
14. Varfolomieiev M. O. (2020). Tsyrkuliarna ekonomika yak nevidiemnyi shliakh ukrainskoho maibutnoho v aspekti hlobalizatsii [The circular economy as an integral part of Ukraine's future in the aspect of globalization]. Efektyvna ekonomika, 5. URL: http://www.economy.nayka.com.ua/pdf/5_2020/202.pdf. DOI: 10.32702/2307-2105-2020.5.200.
https://doi.org/10.32702/2307-2105-2020.5.200
15. Vidpovidalne derzhavne spozhyvannia [Responsible government consumption]. Voks Ukraina. (2019). URL: https://voxukraine.org/uk/vidpovidalne-derzhavne-spozhivannya-yak-tsirku....
16. Viikman A., Skonberh K. (2017). Tsyrkuliarna ekonomika ta perevahy dlia suspilstva (Doslidzhennia shchodo Cheskoi Respubliky ta Polshchi) [Circular economy and benefits for society (Study on the Czech Republic and Poland)]. URL: http://www.clubofrome.org.ua/wp-content/uploads/2017/08/The-Circular-Eco....
17. Horbal N. I., Plish I. V. (2021). Tsyrkuliarni biznes-modeli dlia staloho rozvytku ukrainskykh pidpryiemstv [Circular business models for sustainable development of Ukrainian enterprises]. Visnyk NU "Lvivska politekhnika". Seriia "Problemy ekonomiky ta upravlinnia", 5(1), pp. 15-29. DOI: 10.23939/semi2021.01.015.
https://doi.org/10.23939/semi2021.01.015
18. Za indeksom staloho rozvytku Ukraina posidaie 36-te mistse - OON [According to the Sustainable Development Index, Ukraine ranks 36th - the UN]. Minfin. (2021). URL:https://minfin.com.ua/ua/2021/06/19/66636870/.
19. Zalunin M.M. (2019). Tsyrkuliarna ekonomika yak peredumova zabezpechennia staloho rozvytku [Circular economy as a prerequisite for sustainable development]. Prychornomorski ekonomichni studii, 47-1, pp. 196-201. URL: http://bses.in.ua/journals/2019/47_1_2019/39.pdf. DOI: 10.32843/bses.47-69.
20. Zlotnik M. L., Melnyk O. H. (2020). Stratehichne upravlinnia vprovadzhenniam pryntsypiv tsyrkuliarnoi ekonomiky na vitchyznianykh pidpryiemstvakh [Strategic management of the implementation of the principles of the circular economy in domestic enterprises]. Pidpryiemnytstvo ta innovatsii, 12, pp. 112-119. URL: http://elib.spbstu.ru/dl/2/v18-6747.pdf/download/v18- 6747.pdf. DOI: 10.37320/2415-3583/12.19.
21. Kurs na ekonomiku zamknenoho tsyklu, roli spozhyvachiv, biznesu i derzhavy, perevaham ta instrumentam tsiiei modeli [Course on the closed-loop economy, the role of consumers, business and government, the benefits and tools of this model]. (2020). URL: https://ziif.in.ua/2020/11/11/kurs-na-ekonomiku-zamknenoho-tsyklu-rolspo....
22. Nova polityka YeS z «tsyrkuliarnoi» ekonomiky: mozhlyvosti dlia Ukrainy [New EU policy on the "circular" economy: opportunities for Ukraine]. (2020). URL: https://dixigroup.org/wp-content/uploads/2020/09/dixi_pb_circular-econom....
23. Nova polityka upravlinnia vidkhodamy - osnova ekonomiky zamknenoho tsyklu [New waste management policy is the basis of a closed-loop economy]. (2018). URL: http://conference.chamber.ua/.
24. Pershyi rik Green Deal: yak Ukraina intehruietsia v novu ekolohichnu polityku YeS? [The first year of the Green Deal: how is Ukraine integrating into the EU's new environmental policy?] (2020). Yevropeiska pravda. URL: https://lexinform.com.ua/v-ukraini/pershyj-rik-green-deal-yak-ukrayina-i....
25. Pidvyshchennia konkurentospromozhnosti YeS: tsyrkuliarna ekonomika: monohrafiia [Increasing the competitiveness of the EU: a circular economy: a monograph]. (2021). Za red. O.Ie. Kuzmina, O.H. Melnyk, N.I. Horbal. - Lviv: Miski informatsiini systemy. - 190 s.
26. Ruda M. V., Myrka Ya. V. (2020). Tsyrkuliarni biznes-modeli v Ukraini [Circular business models in Ukraine]. Visnyk NU «Lvivska politekhnika». Menedzhment ta pidpryiemnytstvo v Ukraini, 2 (1), pp. 107-121. DOI: 10.23939/smeu2020.01.107.
https://doi.org/10.23939/smeu2020.01.107
27. Stan sfery povodzhennia z pobutovymy vidkhodamy v Ukraini [The state of the sphere of household waste management in Ukraine]. (2020). Ministerstvo rozvytku hromad ta terytorii Ukrainy. URL: https://www.minregion.gov.ua/napryamki-diyalnosti/zhkh/terretory/stan-sf....
28. Ukraina pidnialasia na 27-me mistse u svitovomu reitynhu ekolohichnosti [Ukraine has risen to 27th place in the world ranking of environmental friendliness]. (2021). Rubryka «Vse po polychkakh». URL: https://rubryka.com/2021/08/02/ukrayina-pidnyalasya-na-27-me-mistse-u-sv....
29. Upravlinnia vidkhodamy [Waste manahement]. Ofitsiinyi portal. Ministerstvo zakhystu dovkillia ta pryrodnykh resursiv Ukrainy. URL: https://mepr.gov.ua/timeline/Vidhodi-ta-nebezpechni-rechovini.html.
30. Chabaniuk O.M., Loboda N.O. (2019). Osnovni pryntsypy kontseptsii staloho rozvytku [Basic principles of the concept of sustainable development]. Ratsionalne vykorystannia pryrodnykh resursiv ta resursozberezhennia. URL: https://conf.ztu.edu.ua/wp-content/uploads/2019/12/64.pdf.