Considering the importance of the Ukrainian IT services market in terms of ensuring sustainable development of the state, introducing the latest technological solutions into the activities of business entities, state bodies, in the social and military spheres, and increasing the country’s exports, the main trends in its development and marketing strategies of Ukrainian IT companies were studied.
In the article traces the major problems of managing diversity activities at the enterprise level and singled management. The factors that determine the effective management and proposed an innovative approach in managing the diversity of the enterprise.
Over the last couple of years social media have transformed the way in which marketing is carried out. The aim of this article is to present barriers that prevent SMEs to use Facebook for their marketing purposes. This article presents the research results carried out in Lodz Voivodship in Poland.