газети

The article analyzes the functioning of printed mass media – local periodicals, regional press, and all-Ukrainian newspapers and magazines during the first period of full-scale Russian invasion. Three groups of periodicals are distinguished. Local publications that have stopped publishing and stopped media business for an indefinite period of time. Newspapers that temporarily closed their activities changed the location of the editorial office and resumed publication in an online format in a relatively short period of time.

The article determines the psychological impact of newspaper headlines as a hidden, unconscious change in attitudes, intentions, perceptions, and ratings of readers. The essence of the psychological impact of the newspaper headline is the penetration into the psyche of recipients to read the materials of the newspaper, its acquisition, change of views, motives and attitudes.

The research methodology was in the following procedures: two regional periodicals were selected: Kryvyi Rig city newspaper Chervonyi Hornik (Ukrainian language) published in Kryvyi Rig and the weekly social and political newspaper Slovo (Russian language) Odessa (Ukraine). In each printed periodical, 5 political issues (a story about the politics or its party) 44 were selected for the period from January 1, 2006 to February 1, 2008.