контент

The social network Instagram has long gone beyond the entertainment platform where you can only share photos and short captions to them. Now it is a full-fledged resource for popularizing your own content and sharing it on other social platforms, in particular Facebook. Since its foundation in 2010, this social network regularly optimizes its functions, which simplifies the work for users. Today, every popular domestic media outlet, as well as many powerful persons of the state, is registered in Instagram and get things working well here.

Modern media not only (such as radio, newspapers, television or online journalism), but also the full range of media (e.g. theater, music, exhibitions, cinema, drama, opera, visual arts etc.) promote narrative – interpretive both the journalist and the audience the contexts of the realities referred to in the journalistic presentation. But with the introduction of holistic systems of ideologically united mass media, the narrative is no longer characterized by the temporality or length of interpretations.

The article deals with the specifics of the coverage of popular science materials on the site of the BBC Ukraine and Novoe Vremya in the sections “Science and Technology” and “Techno”. Content of headings, frequency of output of materials, genres, specificity is analyzed. Emphasis is placed on the special role of popular science journalism in educating a new generation of scientists.

The article critically analyzes four methods of evaluating the rating of commercial content of the Internet service, namely: "Just plus"; "Plus / Minus"; "Star"; "Combined". The basis of the development of the information service model is the "Star" method, since it provides a detailed evaluation with a fixed scale of values. The mathematical support of the "Star" method for calculating the content rating has been constructed and optimized.

Запропоновано застосовувати метод контент-аналізу текстової інформації в системах електронної комерції для автоматизації електронного бізнесу і підтримки прийняття рішень відповідною особою. Проаналізовано основні проблеми електронної  комерції та функціональних сервісів керування контентом. Запропоновано методи вирішення цих проблем.
 

Описано процес створення цифрової книги, що «розмовляє», у форматі DAISY. Розглянуто основні механізми побудови зв’язків між текстовими та аудіоблоками книги, файлову структуру та основні характеристики книги у форматі DAISY.
 

The following aspect is examined in this article: the concept of creating news on regional TV channels consists of informing about all spheres of life organically combined with regional, national and universal values.