корпоративна культура

Purpose – This study delves into the intricate challenges of digital transformation in business processes within the Industry 4.0 framework, emphasizing the significance of behavioural factors. The primary objective is to identify and dissect the critical determinants that influence the successful integration and utilization of advanced technologies. Moreover, the research explores how these technologies interact with corporate culture to drive improvements in business efficiency, productivity, and overall competitiveness in today's fast-evolving digital landscape.

The main issues of formation and development of the corporate culture in the framework of the reforming of public administration system are considered. On the basis of the study and analysis of the experiences of other European countries, modern tendencies in public administration science and practice, the best national and international practices, the relevant proposals on further development of the corporate culture are prepared.

In today’s world, the process of developing and updating the concept of personnel management continues. Management methods, tools and technologies are being improved, innovative management technologies are being approved. Increasingly, the staff of the organization is seen as a base for the formation of its competitive advantages. Of particular importance is the environment in which the employee is. Moral and psychological atmosphere, psychological and emotional climate in the organization, formed and maintained corporate culture of the organization are components of the 

The article summarizes the theoretical ideas of scientists about nature of corporate culture. The main stages of its formation at the enterprise are determined. The importance of corporate culture in the enterprises management is substantiated. The influence of corporate culture on the labour activity motivation of the personnel at enterprises is considered.

In the process of functioning of the organization there are not predictable situations, the result of which is the uncertainty of further strategic development. At the same time, most organizations are experiencing processes for the formation of new rules, procedures and standards of conduct. In other words, we are talking about the formation of a corporate culture. At the same time, the latter is an effective form of adaptation of the organization to the new conditions of management.

Article is dedicated to solve difficulties concerning establishment of the communication system providing compatible work conditions for territorially separated project team members and problems, which occur during the cooperation process between associates of development team.

During the process of problem solving following solutions were proposed. Specified type of communication, remote communication. The classification system of remote communication, which further was used as the basis model of communication system for IT companies’ usage.