price

This article verifies validity of the theorem described beforehand on the marketing significance of a price and the decisions it involves by doing research on how strongly marketing concepts have been rooted in, and the conduct of companies within the confines of market economy in Poland. This paper is poised to present the results of research done to analyze two issues related to the pricing policy of companies operating on the Polish market. The first issue concerns the significance of a price as a factor deciding about the success of an enterprise and a component of the marketing mix.

The traditional methods of research of influencing of different factors are analysed on a market price and offered new method of design of price space for realization of research with the use of quantitative scales of measuring.

The characteristic of perspective directions of econometric studies at the present stage is carried out. The following directions like traditional, post-traditional and modern are distinguished. The necessity of establishing an economic metrology as a general theory of economic measurement and a theoretical-methodological basis of econometric science further development is grounded. 

The article features revealed pricing for machine building products. The general approach to modeling the process of pricing for machine building products within the parameters of the demand for goods produced using this product. The building model performance optimization criterion prices and volumes of sales machine building company. Established the possibility of using performance optimization criterion prices for machine building  products to address the task of selecting the best varieties of products.

The concept of «breakthrough» products, their characteristics and methods of their identification are specified. The main approaches to pricing the products that are new to the market are analyzed. The basic factors that affect formation of the «breakthrough» product consumer value are examined. The use of methodology for the «breakthrough» product pricing according to the level of its consumer value is grounded.