social networks

CRISIS PERIODS OF THE PRINTED MEDIA MARKET OF UKRAINE (2000-2022)

Scientific research has analyzed the state of the print media market in Ukraine over the past twenty years. Crisis periods of media development are singled out, in particular, special attention is paid to the COVID-19 pandemic. In addition to catalyzing drastic changes in the print media market in Ukraine, factors have been identified that significantly affect the development of the general media market: digitalization, destruction of logistics, periodicals, outflow of advertisers from traditional media, rising raw material prices, lack of subscription culture. alternative.

THE ROLE OF INSTAGRAM IN POPULARIZING JOURNALISTIC CONTENT

The social network Instagram has long gone beyond the entertainment platform where you can only share photos and short captions to them. Now it is a full-fledged resource for popularizing your own content and sharing it on other social platforms, in particular Facebook. Since its foundation in 2010, this social network regularly optimizes its functions, which simplifies the work for users. Today, every popular domestic media outlet, as well as many powerful persons of the state, is registered in Instagram and get things working well here.

“BOUTIQUE” SELF-PROJECT IDENTIFICATION OF YOUNG PEOPLE IN THE PROCESS OF SOCIAL AMPLIFICATION OF MEDIA SPACE IN SOCIAL NETWORKS

The article considers the potential of media hype in the context of its implementation by mass communication practice in relation to the expectations and peculiarities of the audience’s perception.

Problems of the Intellectual Property Richgs Protection in the Media

The paper examines the main types of intellectual property rights, which might be violated in the media space (Internet, radio, TV, press).
In today’s world, the media has long been a major source of information. As the amount of information in the media increases, so does the amount of intellectual property involved. The most fundamental form of intellectual property protection technology is the control of access to information (ie determining whether the requester is allowed access to information).

SOCIAL NETWORKS AND POLITICAL PR IN UKRAINIAN AND FOREIGN ELECTION CAMPAIGNS

The article analyzes the ways of influence of social networks on the formation and conduct of political PR-campaigns. Examples from the political sphere (election campaigns, initiatives), in particular Ukrainian and other foreign presidential and parliamentary elections, revealed the opportunities that Facebook, Telegram, Twitter, YouTube create in promoting a candidate, leader, ideas and opinions. Author blogs created on social networks can be an additional tool in a PR campaign.

SOCIAL NETWORKS AS AN INFORMATION SOURCE IN JOURNALIST WORK

The use of social networks as an information source in journalistic work is considered. Recently, sites such as Facebook, Twitter or Instagram have become part of the traditional sources for journalists to obtain material about current events, the public’s assessments and opinions, government activity, etc. At present, social networks are integrated into the ordinary professional practice of collecting news and facts, which means including them into the structure of sources for journalistic work.

INSTAGRAM AS A PLATFORM FOR FORMING THE IMAGE OF THE COUNTRY (ON THE EXAMPLE OF THE ACCOUNT OF THE OFFICE OF THE PRESIDENT OF UKRAINE AND OF THE PRESIDENT OF UKRAINE VOLODYMYR ZELENSKY PERSONAL PROFILE)

Today, Instagram social network is one of the most popular in Ukraine. In addition, it is the most dynamic web resource, because its developers regularly optimize all features. If it was previously used only as a platform for distributing photos and their short descriptions, today it is a resource that also plays an important role in creating and disseminating information and messages. It is a social network that has won a large audience, especially young people. That is why it also influences the formation of public opinion and the image of the country and its authorities.

MESSENGERS AS A PROMISING PLATFORM FOR MEDIA CONTENT DISTRIBUTION

On the Internet, the media are fighting fiercely for every reader, viewer, or listener. Every year it becomes more and more difficult to keep and interest your audience. Therefore, the media are looking for new channels to distribute their products. Official sites and pages on social networks are losing popularity among the audience every year, so editors are forced to look for new and promising ways to communicate with their audience. One of these is the so-called messengers.

METHODS OF USING SOCIAL NETWORKS BY UKRAINIAN JOURNALISTS

The article identifies the positive and negative aspects of using social networks in the performance of professional duties of journalists. It was found that with the development of social networks, the journalist’s life became easier. After all, it has become easier to search for information, more access to sources and people who can comment on certain events. Access to sources and individuals who can comment on certain events has also been greatly facilitated. Access to politicians, public figures and celebrities who can be written on social networks has also been greatly facilitated.

Administrative and legal regulation of the behavior of individual categories of persons in social networks

The article analyzes the state of legal regulation of information placement on social networks by public officials. It is noted that social networks have become the standard channel of social communication between people. Public officials use social networks as one of the most powerful tools in communication with citizens and among themselves, as well as a platform for discussing important socio-political issues and discussions. This situation requires proper legal regulation of the behavior of the relevant persons on social networks.