social networks

The article analyzes the ways of influence of social networks on the formation and conduct of political PR-campaigns. Examples from the political sphere (election campaigns, initiatives), in particular Ukrainian and other foreign presidential and parliamentary elections, revealed the opportunities that Facebook, Telegram, Twitter, YouTube create in promoting a candidate, leader, ideas and opinions. Author blogs created on social networks can be an additional tool in a PR campaign.

The use of social networks as an information source in journalistic work is considered. Recently, sites such as Facebook, Twitter or Instagram have become part of the traditional sources for journalists to obtain material about current events, the public’s assessments and opinions, government activity, etc. At present, social networks are integrated into the ordinary professional practice of collecting news and facts, which means including them into the structure of sources for journalistic work.

Today, Instagram social network is one of the most popular in Ukraine. In addition, it is the most dynamic web resource, because its developers regularly optimize all features. If it was previously used only as a platform for distributing photos and their short descriptions, today it is a resource that also plays an important role in creating and disseminating information and messages. It is a social network that has won a large audience, especially young people. That is why it also influences the formation of public opinion and the image of the country and its authorities.

On the Internet, the media are fighting fiercely for every reader, viewer, or listener. Every year it becomes more and more difficult to keep and interest your audience. Therefore, the media are looking for new channels to distribute their products. Official sites and pages on social networks are losing popularity among the audience every year, so editors are forced to look for new and promising ways to communicate with their audience. One of these is the so-called messengers.

The article identifies the positive and negative aspects of using social networks in the performance of professional duties of journalists. It was found that with the development of social networks, the journalist’s life became easier. After all, it has become easier to search for information, more access to sources and people who can comment on certain events. Access to sources and individuals who can comment on certain events has also been greatly facilitated. Access to politicians, public figures and celebrities who can be written on social networks has also been greatly facilitated.

The article analyzes the state of legal regulation of information placement on social networks by public officials. It is noted that social networks have become the standard channel of social communication between people. Public officials use social networks as one of the most powerful tools in communication with citizens and among themselves, as well as a platform for discussing important socio-political issues and discussions. This situation requires proper legal regulation of the behavior of the relevant persons on social networks.

Social networks have become an alternative and promising platform for advertising and establishing lively, active and mutually beneficial communication with customers online in the fastpaced world of digitalization. The purpose of the article is to reveal the features of social networks as a platform for marketing applications, to identify main trends and prospects of social media marketing development. The results of the study of the essence of social networks were revealed.

Modern domestic journalism tries to imitate the trends of the world’s mass media. This is an extremely positive phenomenon that testifies about globalization and progressiveness. The research is focused around the social network Instagram, which since its foundation has 96 gained great popularity among ordinary users as well as among journalists. The work of a modern journalist in social networks today is extremely necessary both for personal information and for popularizing his content among the audience.

Blogs are a common occurrence on the Internet. Blogs are available not only on special platforms, on the Internet, as well as on social networks. Initially, blogs appeared on the Internet on special blogging platforms, and subsequently Internet media launched blogs on their pages. Blogs are popular among the audience, they expand the mass media audience on the Internet, as well as increase traffic. When social networks appeared and became popular, many bloggers switched to new types of media. 77 Significant segments of the Ukrainian blogosphere are journalistic blogs.

In Ukraine social networks began to spread actively in the last 10 years. From that time they have got new possibilities, functions, influence on the users. Social networks are not only used for the entertainment or communication between friends or colleges, but also a a source of information for modern journalists. However, they not always use them correct and honest. The information from social networks need to be checked very attentive, and from different sources.