social networks

The article analyzes the state of legal regulation of information placement on social networks by public officials. It is noted that social networks have become the standard channel of social communication between people. Public officials use social networks as one of the most powerful tools in communication with citizens and among themselves, as well as a platform for discussing important socio-political issues and discussions. This situation requires proper legal regulation of the behavior of the relevant persons on social networks.

Social networks have become an alternative and promising platform for advertising and establishing lively, active and mutually beneficial communication with customers online in the fastpaced world of digitalization. The purpose of the article is to reveal the features of social networks as a platform for marketing applications, to identify main trends and prospects of social media marketing development. The results of the study of the essence of social networks were revealed.

Modern domestic journalism tries to imitate the trends of the world’s mass media. This is an extremely positive phenomenon that testifies about globalization and progressiveness. The research is focused around the social network Instagram, which since its foundation has 96 gained great popularity among ordinary users as well as among journalists. The work of a modern journalist in social networks today is extremely necessary both for personal information and for popularizing his content among the audience.

Blogs are a common occurrence on the Internet. Blogs are available not only on special platforms, on the Internet, as well as on social networks. Initially, blogs appeared on the Internet on special blogging platforms, and subsequently Internet media launched blogs on their pages. Blogs are popular among the audience, they expand the mass media audience on the Internet, as well as increase traffic. When social networks appeared and became popular, many bloggers switched to new types of media. 77 Significant segments of the Ukrainian blogosphere are journalistic blogs.

In Ukraine social networks began to spread actively in the last 10 years. From that time they have got new possibilities, functions, influence on the users. Social networks are not only used for the entertainment or communication between friends or colleges, but also a a source of information for modern journalists. However, they not always use them correct and honest. The information from social networks need to be checked very attentive, and from different sources.

The notion of misinformation revealed difference misinformation and fake. The classification of fake on the various grounds is made, it is also found out the types of information to spread on the Internet. The essence and origin of the term “fake” describes the creation and dissemination of fake information in the social media. The typical examples of fake information in the Ukrainian media space, revealed the impact of such messages to users of social networks.