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  3. Volume 6, Number 1, 2024
  4. The impact of social intelligence on personal productivity in social media

The impact of social intelligence on personal productivity in social media

SMEU.
2024;
Volume 6, Number 1
: pp. 38 - 48
Authors:
  1. I. K. Liadskyi
  2. I. M. Senko
1
Poltava State Agrarian University, Department of Marketing
2
Poltava State Agrarian University, Department of Marketing

Given the ambiguity of the impact of social media on individuals, it is crucial to find effective regulatory mechanisms that allow for the successful utilization of this resource in adapting to the changing conditions of today. The article analyzes the influence of a person’s social intelligence on their inclination towards the productive use of modern digital technologies, particularly social media.

The study examined the average time individuals spend on social media, the percentage of platform usage for work-related tasks, and the desire to further develop digital skills. Surveys were conducted among representatives of local government, occupying various positions from specialists to department heads. The TROMSØ express survey method was used to determine the level of social intelligence among respondents. The impact of social intelligence on the productivity of individuals’ presence on social media was assessed using the Spearman’s rank correlation coefficient. In total, 153 individuals with an average age of 43 participated in the study. The majority of respondents were female, accounting for 80 % of the sample.

A high level of social intelligence development was identified within the sample. Regarding differences between females and males, no significant distinctions were found, nor were differences detected in the amount of time spent on social media and the desire to attend thematic courses on using this informational resource. It was established that social intelligence significantly influences (p≤0.001***) an individual’s inclination towards productive use of social media, which is associated (p≤0.05*) with the desire for additional development of communication skills in the online space.

People with a higher level of social intelligence can understand the needs and expectations of their interlocutors better, which will help build fruitful communication and resolve conflict situations. They are also better at recognising manipulative tactics online, which helps them avoid negative influences and maintain healthy relationships with other users. This underscores the necessity of implementing social intelligence courses into higher education curricula and the feasibility of introducing similar training sessions, lectures, and workshops to enhance the qualifications of local government representatives, universities, and businesses.

social skills
social awareness
social information processing
social networks
social media
soft skills
digital skills
meta skills
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