The process of transformation of approaches to the formation of strategic capabilities of enterprises in conditions of uncertainty of the external environment is studied. The prerequisites for the transformation of approaches are considered.
Social media has become an indispensable tool for business development, accelerating its growth and generating demand, going beyond a simple platform for communication. Today, most successful entrepreneurs realize the importance of a social media presence. In order to achieve maximum effect, it is necessary to actively and purposefully work on creating an SMM strategy that will help not only generate demand but also develop leadership skills among employees.
Assessment of strategic opportunities is an important stage of strategic planning for the development of an enterprise and an important component of its strategic management system. The study of the strategic level of the enterprise, its strategic potential will make it possible to analyze the features and determine the prospects of its development for the future.