The features of the study of strategic opportunities of enterprises in conditions of turbulence of the external environment are investigated. The causes of the occurrence and consequences of the impact of such an environmental state on the activities and development of enterprises are determined. A set of tools, means and methods for assessing the strategic opportunities of enterprises is considered.
Purpose. The purpose of this article is to analyze approaches to the formation of strategic capabilities of enterprises based on the antifragility strategy in conditions of uncertainty of the external environment, the selection and analysis of directions for the implementation of this strategy, and the assessment of its effectiveness. The application of the antifragility strategy will provide the enterprise with significant strategic development opportunities, which involves the application of appropriate approaches to the formation of its ability to antifragility.
The process of transformation of approaches to the formation of strategic capabilities of enterprises in conditions of uncertainty of the external environment is studied. The prerequisites for the transformation of approaches are considered.
Social media has become an indispensable tool for business development, accelerating its growth and generating demand, going beyond a simple platform for communication. Today, most successful entrepreneurs realize the importance of a social media presence. In order to achieve maximum effect, it is necessary to actively and purposefully work on creating an SMM strategy that will help not only generate demand but also develop leadership skills among employees.
Assessment of strategic opportunities is an important stage of strategic planning for the development of an enterprise and an important component of its strategic management system. The study of the strategic level of the enterprise, its strategic potential will make it possible to analyze the features and determine the prospects of its development for the future.