The features of the study of strategic opportunities of enterprises in conditions of turbulence of the external environment are investigated. The causes of the occurrence and consequences of the impact of such an environmental state on the activities and development of enterprises are determined. A set of tools, means and methods for assessing the strategic opportunities of enterprises is considered. The fea- tures of the application of this set in the process of analysis and formation of various types of strategic opportunities of enterprises (organizational, financial, social, innovative, production, competitive, repu- tational, investment, etc.) in conditions of turbulence of the external environment are presented. The ad- vantages and disadvantages of the use of individual management tools for the study of strategic opportu- nities and the features of their use in the relevant conditions are considered.
The purpose of the article is to search for methods, directions and approaches to the formation of strategic opportunities of Ukrainian enterprises that are forced to function and develop in conditions of turbulence of the external environment, to assess the effectiveness of their use.
The implementation of this goal requires the solution of the following tasks: study of strategic op- portunities for the development of enterprises, which involves the use of appropriate methods and ap- proaches, parameters and indicators that will allow assessing the success of their use; analysis of strategic capabilities of Ukrainian enterprises, obtained through the formation of certain capabilities and the use of appropriate approaches that will contribute to increasing their resistance to the influence of random events in conditions of uncertainty.
To achieve the goal of the study, the article uses a set of scientific methods, in particular, compar- ative analysis, detailing and grouping, abstract-logical method and other methods of systematization and generalization - to analyze approaches to the formation of the ability of enterprises to use relevant strate- gic capabilities, to identify the directions of their formation, the parameters of their evaluation; problem- oriented - to identify the main problems and identify the strategic capabilities of modern enterprises in the difficult conditions of today.
As a result of the study, directions for analyzing the strategic capabilities of enterprises are pro- posed based on the study of ways and means of strengthening their positions in the market in the long term. new methods of ensuring the strategic development of Ukrainian and foreign enterprises operating in conditions of uncertainty, develop their strategies taking into account the probability of random events. The results of the study may be of interest to managers, employees of analytical departments and strategic planning departments of Ukrainian enterprises, who are forced to work and develop in difficult
and turbulent war conditions.
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