Transformation of Approaches to the Formation of Strategic Opportunities of Enterprises in Conditions of Uncertainty

The process of transformation of approaches to the formation of strategic capabilities of enterprises in conditions of uncertainty of the external environment is studied. The prerequisites for the transformation of approaches are considered. The relevance of supplementing the approach of sustainable development of the enterprise with a new modern approach, which consists in the formation of the ability of the enterprise to change and develop in today's complex conditions, to obtain new opportunities and accumulate reserves under the influence of negative environmental factors, is substantiated. A comparison of the theoretical and methodological foundations of the concepts of sustainable development of an industrial enterprise and antifragility is given. It is substantiated that the implementation of the anti-fragility strategy provides significant advantages to the enterprise, which are manifested in increasing the stability of the enterprise, its competitiveness, the ability to overcome difficulties and develop dynamically, taking into account the rapid change of the external environment, which in today's complex conditions is characterized by a significant level of instability and unpredictability. The advantages and disadvantages of using the anti-fragility approach to the formation of strategic opportunities are considered, and the features of its application in certain situations are considered.

The formation of strategic capabilities of enterprises according to both of the above-mentioned approaches involves sufficient and balanced attention to the economic, social and environmental spheres of the enterprise's activity, a careful attitude to resources, risk management, etc. However, the difference between them is still significant. The basis of the concept of sustainable development is to ensure the balanced activity and development of the enterprise through adaptation to changes, the creation of a management system that remains stable and strong even in difficult conditions of uncertainty of the external environment, is restored to its initial state after adverse changes and crisis circumstances. The concept of anti-fragility is based on the development of the ability of enterprises and their management systems to change in accordance with the inevitable, complex and objective changes that are taking place, to respond to crisis situations by reorganizing their systems and updating their strategy, revising their strategic goals, directions and principles activity.